Microsoft today announced that its Xbox Live online gaming service has surpassed 24 million downloads since it launched last November. The service did especially well last week during E3 when gamers were invited to log on for "E3: Bringing It Home." They received a full week's Gold membership for free, courtesy of Verizon in the U.S. and Adidas in Europe.

Over 1.5 million gamers downloaded over 5 million pieces of content last week, "consuming more than 600 Terabytes of data, shattering all previous records for the network." Xbox 360 fans were treated to much of the same content as those in attendance at E3, including game demos and trailers for Halo 3, Gears of War and Fable 2; add-on content, such as Map Packs from Call of Duty 2 and additional quests for The Elder Scrolls IV: Oblivion. There were also movie trailers and music videos, such as "Nacho Libre" and "Over My Head" (The Fray) along with celebrity Game with Fame multiplayer sessions with Dave Navarro (Panic Channel), Method Man and Jenny McCarthy.

Additionally, Xbox.com saw its traffic double during the week, driving more than 6 million unique users to the site.

"Only Xbox Live could bring E3 home in high definition for consumers around the world," said Peter Moore, corporate vice president of the Interactive Entertainment Business in the Entertainment and Devices Division at Microsoft. "The sheer volume of downloads during E3 week was simply staggering. To put it in perspective, all the printed material in the U.S. Library of Congress is estimated to be about 20 terabytes, and Xbox Live delivered 30 times that amount in just 7 days. While others talk about online entertainment in the console space, we are delivering it in glorious high-definition to the millions of members we have across 24 countries. "

Not surprisingly, the Halo 3 high-definition trailer, the same one shown at the media briefing, was the most popular download of the week. Here are the top 10 downloads for E3 week:


1. Halo 3 Game Trailer (Microsoft Game Studios)
2. Lost Planet: Extreme Condition Free Playable Demo (Capcom)
3. Test Drive Unlimited Free Playable Demo (Atari)
4. MotoGP '06 Free Playable Demo (THQ)
5. X-Men: The Last Stand Pack (20th Century Fox)
6. Gears of War GameTrailer (Microsoft Game Studios)
7. Call of Duty 2: Skirmish Map Pack (Activision)
8. Spiderman 3 Game Trailer (Activision)
9. Fable 2 Trailer (Microsoft Game Studios)
10. Uno Xbox Live Arcade Game (Microsoft Game Studios)

Source.

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